Link
NFTs are sold by creating the NFT, linking it with a product, and when the product is sold the NFT is distributed to the consumer. An NFT is linked to a product during the creation of the NFT. During the creation, you can either create a new product based on the specifications of the NFT or you can link it to an already existing product.
Unlink
To unlink an NFT from a product you need to archive the product, as that will break the link. Afterward, if desired, you can reactive the product or you can edit the NFT and link it to a different product.
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